Ad project that promoted Converse. The shoe is known for being casual and comfortable (somewhat), so a group I worked with decided to focus on the theme of relaxation. The challenging part was creating a phrase for the logo. It needed to make sense, original, and appeal to the audience. Finally, we came up with the idea of using the phrase, “Extended”. Each of us used different taglines, and I used “Lunch Break”, as a way of person still staying in their lunch break time.
